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Have you ever felt that searching for the perfect product on Amazon was like trying to find a needle among haystacks? You are not alone. We’ll dive in to some killer techniques that will make Amazon product research easy.

Understand what people want. Seriously. Stats and numbers can be very distracting. Do not let this cloud your judgement. Read reviews and spend time in online forums. Comment sections are often where people spill the beans. You’ll often find unfiltered, raw opinions in the comments section.

Your bread and butter is keywords. You know it, right? Use keyword tools such as Jungle Scout and Helium 10 to dig deep. Here’s the real kicker: Don’t limit yourself to the obvious keywords. Look for long-tail keyword variations. These keywords are gold. Think about questions people might ask. You can use these questions to direct your research.

Let’s now talk about spying. Extra sleuthing does wonders. Watch your competitors. Look at their listings, reviews and even SEO strategies. Why reinvent the wheel if you can do it better?

Data, data, data! Numbers don’t lie. Keep an eye on sales volume, pricing trends and customer demand. You’re a detective and a scientist. Find the data tools that fit your style. Visuals are your thing? Choose tools that offer comprehensive dashboards. Are you more of a number person? Spreadsheets are the way to go!

Reviewing is your crystal ball. They can reveal potential future opportunities as well as potential pitfalls. You should pay close attention to the product reviews of your competitors. Customers will often reveal what they feel is missing, what would make them pay more, and what really irritates them. This is your chance to fill in the gaps with a product.

Seasonal trends are important to your strategy. Have you ever noticed that fidget spinners used to be all the rage…and then they stopped being popular? Keep up with the latest trends. Google Trends is your best friend. Think outside the box. What is popular in another industry? My friend, this is guerilla war. Use all the tricks in the book.

Imagine you’re surfing. Don’t just focus on the bigger waves. What does this mean? Do not ignore niche markets, but rather focus on high-demand products. You can find your secret weapon in smaller niches that are less competitive.

When choosing products, you may hear a lot of talk about ‘passion.’ It’s great to be passionate, but don’t forget about practicality. Are you interested in rare cactus seed? Awesome. If they’re not being bought by many people, well…you get the picture.

Don’t get tunnel vision. Blind faith is not the answer. This is a risky venture. Validate your intuitions with hard statistics. These hunches may sometimes be wrong. They are a good starting point but not the final word.

Diversification is the key to success. Diversify your investments across a variety of products. Do not put all of your eggs in one basket, even if it is a very fancy basket. Differentiate your risk. Spreading your risk is a good way to increase your odds.

Bring personality to your brand. There are so many choices. What makes you unique? What makes you stand out? Your quirky product descriptions? Your memorable brand story? If you can nail that, you will have customers who not only shop but also rave about your brand.

Nothing beats networking. Be a sponge. Talk to other sellers, veterans in the industry, and people who are well versed in ecommerce. Attend webinars and meetups. Sharing knowledge is key to maintaining your Amazon hustle.

You’re done. You’re not only floating, but you’re carving your niche and riding the wave as a pro. Enjoy your sales!